About

From grassroots beginnings, the Green Room has secured its position as a leader of both supply and information within the growing medical marijuana sector. Green Room provides wide, well-regulated access to safe, high-quality marijuana as a valid and effective treatment for patients with various chronic medical conditions.

Serving to help establish and support a carefully structured and managed medical marijuana system within Canada, each alternative health practitioner within the Green Room society of professionals is tasked with the singular goal to fill the educational gap between need and product; matching specific ailment to optimal product, dosage and usage within strict ethical and quality control guidelines from the safe and comfortable environment of a Green Room medical marijuana dispensary.

This specialized care and support is given with reliable and friendly expert advice and a focused determination to strengthen community through the therapeutic treatment of all Canadians desperately seeking relief from pain and suffering to improve both quality of life and the ability to remain a productive member of society.

Helping Canadians find the optimal medicinal product for their specific medical need with expert understanding and care. It’s well within reach in the Green Room.

Frederick Pels

Frederick was introduced to the Green Room team in 2013, specially selected for his keen entrepreneurial skills, vast background in finance, contacts throughout the business community and experience within the industry.

Since becoming president and CEO, Frederick has worked diligently to solidify the Green Room as a leader in both marijuana supply practices and education about the cannabis industry itself. His goal has been to demonstrate that distribution can be achieved in a safe, well-regulated environment and delivered in a manner where high-quality cannabis products are made available as a valid and effective treatment for patients with various medical conditions.

Frederick has worked steadily to educate and create awareness of the industry throughout municipal, provincial and federal governments. He has set the standard through extensive research and implementation of best practices in the area of distribution. In 2016, he commissioned economic strategist Mark Anielski to prepare an economic feasibility study to review the benefits of the private dispensary model for distribution of medical marijuana, demonstrating how well this model can work in Canada, even in the most conservative provinces.

Frederick’s respect for the cannabis industry stems primarily from his innate entrepreneurial drive. He also witnessed the benefits of a product that people needed but had very limited or no access to. Through his distribution model and the hiring of knowledgeable, skilled staff at Green Room, consumers can trust that they are receiving appropriate recommendations and have access to a larger variety of safe and effective products.

Leading by example, he plans to continue to prioritize public safety and work with all levels of government as they navigate how to regulate the sale of cannabis while maintaining control over who is qualified to access the products once it becomes legal.

Cazador Holland

Cazador’s love of the culinary arts and entrepreneurial spirit led him to open the very successful La Casita restaurant in Gastown, Vancouver, as well as many other successful restaurants in the area.

As the co-founder of Green Room, his business skills and tact were the vehicles that made it possible to so precisely execute the vision of Green Room. Cazador’s ambition brought the company from a local Vancouver dispensary to a nationwide chain.

While he continues to be a restaurateur, Cazador’s passion for the cannabis industry in all forms is his driving factor now.

Marc Lowenstein

It was Marc’s concept that lit the fire for Green Room. He wanted it to be a safe, pharmaceutical atmosphere where people of all walks, shapes, colours, and conditions could feel comfortable getting the information and products they wanted and needed.

Marc currently practices law in Calgary, AB and completed his law degree at Bond University in Australia. Before law school, Marc spent more than 10 years in the construction industry in various positions ranging from a labourer, foreman and superintendent to project engineer for a large heavy civil construction company.

Marc has also worked as a National Construction Safety Officer and consultant where he built, implemented and supervised health and safety programs for companies in the construction industry.